2026 Convention & Trade Show

Share this event: LinkedIn Facebook
Registration is open

Regular registration rates are live now through 2/2.

Lock in your spot for three days of education, connection, and practical takeaways you’ll use back at the agency.

Rate window: Now – 02/02
Hotel room block ends: 01/23/26
Register Now Hotel & Details  Awards Banquet Information
Registration rates increase on 02/03/26.
Big I Michigan Convention 2026

Register by 02/02 to secure regular rates.

Convention Registration Pricing

Click the link above for a full description of registration options and pricing

Regular registration rates available through February 02, 2026

Registration Type Early Bird
Full Convention Registration $525
Monday Evening & Tuesday ONLY $450
Wednesday ONLY (CSR Day) $225
Radisson Plaza Hotel & Suites, Kalamazoo Room Block · Click to Reserve
2026 Convention & Trade Show

2026 Big I Michigan Convention & Trade Show

Feb 16–18, 2026 · Radisson Plaza Hotel & Suites · Kalamazoo, MI

Learning, networking, exhibitors, and insights to help your agency grow, lead, and thrive.

Reserve Hotel

Keynote Spotlights

Feb 16 • 11:30 AM Arcadia Ballroom
Monday Keynote

Jess Ekstrom

Creating Motivation That Lasts When You’re Never Done

3 reasons to catch this
  • Build intrinsic motivation that actually lasts
  • Translate purpose into daily problem solving
  • Simple creative habits to keep teams energized
Feb 18 • 11:30 AM Arcadia Ballroom
Wednesday Keynote

Sandy Gerber

Magnetic Communication: Built to Last

3 reasons to catch this
  • EQ as a measurable leadership edge
  • Magnetic Communication™ to build trust fast
  • Go-to habits for tough conversations