Total Quality Agency

Become Extraordinary ...

Under the guidance of national experts, the TQA journey will provide you with the tools to take an unprecedented look at your agency and develop processes to take your agency to the next level. You'll work through building a business plan, defining your agency success, building your dream team (and people problems), implementing agency best practices, marketing and sales, maximizing client success, working your new plan ... and more.

Total Quality Agency 2023 starts in October

Company Assistance

Agents, check with your Auto-Owners and Frankenmuth Insurance marketing reps for information on 2023 TQA registration financial assistance.

Update Opportunities for TQA Graduates

August 20, 2024
Big I Michigan Headquarters, Michigan

Dave and Barbara Walker will be teaching a special TQA update session. Attend in-person or online. Watch for details on this and additional 2024 update opportunities coming soon.

Current TQA Agencies

Click here to view a list of agencies currently holding the TQA designation.


Check out our TQA Frequently Asked Questions page, or contact Kim Felice, Professional Development Director at (517) 327-8025,


TQA 2024-24 Sessions

(Runs November 2024 - May 2025)

Starts November 5, 2024 

Session #1: So You Own An Independent Agency, Now What?

Building a business plan, and E&O process and audits.

Information on additional dates and topics coming soon.


In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance as possible for the program you wish to attend. If you have any questions, call (800) 589-6501 or email to

Cancellation Policy

If you must cancel your registration, you will receive a 25% refund. No refunds will be given to those who attend part of a program, or who are no-shows. If you do not cancel and do not attend the program, you will be considered a no show and no money will be refunded, nor will your money be transferred to a different class.