Total Quality Agency (TQA)

From Ordinary to Extraordinary

If you’ve ever dreamt of delving deep into every aspect of what drives your agency with the goal of building a comprehensive plan to take it from successful to extraordinary – Big I Michigan’s Total Quality Agency (TQA) program exists to help you do just that.

Under the guidance of national experts, the TQA journey will provide you with the tools to take an unprecedented look at the good, the bad and the ugly of your agency’s operations/procedures, leadership/management, valuation/perpetuation, company relationships, marketing and more.

From there you’ll build a rock solid plan - then work the plan to make the changes necessary to get your agency where you always knew it could be – the next level. TQA’s program structure includes accountability to others in the program to keep you on track every step of the way.



2022 Session of the Total Quality Agency program

Update Opportunities for TQA Graduates

Six (6) hours of update credit (earned by one or more agency employees) are required annually to maintain your agency's TQA designation. Attending one of the following Big I Michigan 2023 offerings will satisfy this requirement. Watch for details coming soon on all update opportunities.

Current TQA Agencies

Click here to view a list of agencies currently holding the TQA designation.



Check out our TQA Frequently Asked Questions page, or contact John Kodeski, Professional Development Manager at (517) 327-8031,


Excellence in Insurance Agents 2022

TQA 2022 Sessions

For details on all sessions, click here.

Session #1: Foundations March 14 and 15

Session #2: Operational Success - Redefined April 11 and 12

Session #3: Recruit, Engage & Retain May 9 and 10

Session #4: Financial Success, Worth & Perpetuation June 6 and 7

Session #5: Strategize & Capitalize! July 11 and 12

Session #6: Choosing & Managing Company Relationships August 29 and 30

Session #7: Leadership, Commitment & Management in a Changed World October 3 and 4 

Session #8: The Plan Comes Together December 5 and 6


In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability. Please submit your request as far in advance as possible for the program you wish to attend. If you have any questions, call (800) 589-6501 or email to

Cancellation Policy

If you must cancel your registration, you will receive a 25% refund. No refunds will be given to those who attend part of a program, or who are no-shows. If you do not cancel and do not attend the program, you will be considered a no show and no money will be refunded, nor will your money be transferred to a different class.