Twitter

Create a Twitter Business Account

  1. Go to Twitter.com and sign up using your real name and email, and a password. Please note, as Twitter only allows one account per email you will need a different email to set up this account if you already have a personal Twitter account. 

  2. Join Twitter. Complete the form by entering your name, your email, a password, and a username. Here is where you can change your username. (You can still change it later too)

  3. Click create my account.

  4. Click next.

  5. At this point,Twitter asks you to follow three people from a selection it gives you. You must follow three people from this selection. (Why not follow @BigIMichigan)

  6. Build your timeline. Optional Step: Twitter will then ask you to follow five more, and then five more people you know. You can skip these last two steps by clicking on the skip button on the bottom right hand side of the box.

  7. Confirm email. Twitter will then ask you to confirm your email. Check your email for the confirmation, and click on the link in the email from Twitter. That's all there is to it - your Twitter account is made.

  8. Begin to customize your Twitter profile and pageAdd character. Upload your profile image (your agency logo would be a great choice, or the Trusted Choice or Big "I" logo). Twitter also calls this profile image your avatar. Your photo is how you appear in your Tweets to your followers.The maximum file size for your photo is 700MB. 

  9. Upload header. Your header shows up as the background to your Twitter photo. Again, keep you header branded. It shows up on mobile too, so it is important to include this in your Twitter account. The recommended dimensions for a header are 1252 x 626, with a maximum file size of 5MB. Consider a photo of your agency or staff (perhaps volunteering at a popular community event) ... or something that identifies with the look of marketing your agency has already in play.

  10. Add website. Include your business website so that your Twitter followers can easily click through to your website.

  11. Add your bio. You have 160 characters maximum to tell the world about your business. Be succinct, as in most social media platforms, adding a personal touch resonates with your audience, and customers are more likely to follow you if they see your personality shine through.

  12. Facebook. Twitter allows you to post your Tweets directly to your Facebook page, but be careful - customers are accustomed to receiving more Tweets than FB posts - so if you Tweet a lot, you may want to think twice about doing this.

  13. Click Save Changes. To see your completed Twitter profile, click on Me in the top header.

Tips on Engaging through Twitter

There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business.

  1. Keep it shortA concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey.

  2. Use visuals in your TweetsAdding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos. Can’t decide which photo to use? You can attach up to four photos to a single Tweet. (Search Google for Free Animated GIFs that you can use for many different kinds of tweets).

  3. Incorporate relevant hashtagsHashtags (i.e. #independentagent) are a powerful tool that allow you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet.

    One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Remember, these can be everyday, personal events like meals or commutes, as well as wider cultural events, like Valentine’s Day or Chinese New Year.

  4. Ask questions and run pollsAsking questions is an effective way to to interact with your audience, bring readers into the conversation, and understand people’s opinions. Tweet open-ended questions or use Twitter polls to survey on specific responses.

  5. Curate and connect with Retweets and repliesRetweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Positive customer feedback, helpful articles, and messages that align with your business’s authentic voice are all impactful content to Retweet. When in doubt, remember this rule of thumb: your Retweets reflect back on your business and should align with your purpose and values.

  6. Be Responsive. People love to talk to businesses directly on Twitter. Be responsive to all questions, comments, and criticisms that come your way. To avoid long exchanges, switch to Direct Messages to resolve any complex issues. You can now include a deep link in a Tweet that displays a ‘Send a private message’ call-to-action button to enable customers to send you a Direct Message.