LinkedIn




LINKEDIN

Create a LinkedIn Business Account


A LinkedIn Company Page helps others learn more about your business, brand, products and services, and job opportunities.

Note: You must first create a LinkedIn profile with your real first and last name before you can complete the below steps to create a Company Page.

  1. Click the Work icon in the top right corner of your LinkedIn homepage.

  2. Click Create a Company Page.

  3. Enter your Company Name and choose a URL. All Company Page URLs will be structured as linkedin.com/company/[YOUR COMPANY NAME]. While the name of your Company Page doesn't need to be unique, the public URL for your page cannot be the same as one that exists on LinkedIn. LinkedIn members and search engines will use this unique URL to find your page. Your Company Page URL must contain at least one non-numeric character and must not include more than one consecutive hyphen. Note: Any improper characters will be automatically replaced with a hyphen.

  4. Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page.

  5. Click the Create page buttonIf you don't have a confirmed email address associated with your LinkedIn account, you'll be prompted to add and verify your email address.

  6. Click Get started on the welcome screen to begin editing your Company Page.

To publish your Company Page, you must include a company description (250-2000 characters including spaces) and company website URL. Keep in mind that a preview of your Company Page is not available. When you publish the page, it is live on LinkedIn.com.

Once you’ve created a Company Page, it is recommended that you share this information with other employees at your company, such as your Human Resources department, and adding additional admins to the page, in case an admin loses access to the page or leaves the company in the future. LinkedIn can’t provide Company Page admin information to members or replace or remove admins.

Tips on Engaging through LinkedIn

  1. Write Text-Only PostsUnlike other social media (Facebook, Twitter, etc.) posts that contain links to external sites don't do as well as text-only posts. LinkedIn lets you include up to 1,300 characters in a post, roughly 250 words. If you need more space than that, you can publish an article on Publisher, LinkedIn’s built-in blogging platform.

    Here are a few tips for writing text-only posts on LinkedIn:

    Keep it short. No one wants to read walls of text. Also, on LinkedIn mobile, a See More link appears on text updates longer than five lines. On the desktop version, your post is cut off after only three lines. With these limits in mind, if you use a storytelling approach, put a compelling hook in the first line to encourage people to read the whole post.

    Ask a question. Anything that elicits a response will increase engagement. Make your question easy to answer and relevant to your field.

    Take a stand. If you have an opinion on a relevant topic, share it and invite comments. If you can back up your stance with solid reasoning and evidence, people may begin to see you as a thought leader in your field.

    Include links and/or images in the comments. Make your initial post text only, but then post a reply that includes a link or image that you wanted to share (if there is one).

  2. Like Your Own Posts and Comments. It's okay to do so and ignoring the Like button is a mistake. Liking your own posts and status updates will increase engagement with the post.

  3. Engage With CommentsPay attention to anyone who takes time out of their day to leave a comment on one of your posts or status updates. Like user comments and post replies to continue the discussion.

    People who have commented will see a notification and that could drive further engagement, ideally leading them to share your post with their network.

  4. Record and Share Native VideoWith LinkedIn native video in the mobile app, you can record a video inside the app or upload a pre-made video from your camera roll. To find the video feature in the most current version of the app, look for the video camera icon in the top-right corner.

    Just as with Facebook, native video on LinkedIn autoplays on mute. Because the LinkedIn video feature currently doesn’t add captions for you, share videos that have captions “burned in” (that is, the captions are part of the video file) to help catch people’s attention and increase engagement.

    When you post an engaging video, your followers will watch it. And LinkedIn will favor native video because it doesn’t tempt people to click a link that sends them to YouTube, Vimeo, or any other video platform.

  5. Make Your Updates PublicSince July 2017, LinkedIn lets you make status updates visible to the public. To do so, you need to check your settings and then you can choose to make any post public (must be done on desktop browser, not LinkedIn mobile app).

    - Check Your Settings

    - Click the Me icon at the top of the LinkedIn homepage, click Settings & Privacy, and then click the Privacy tab at the top of the page.

    - Under the Blocking and Hiding section is the Followers option. Click Change, and then from the drop-down list, select Everyone on LinkedIn.

    - Next, click Profile Privacy in the sidebar on the left. Where the Edit Your Public Profile option appears, click the Change link. You’ll see a page with your LinkedIn profile and a column of settings on the right.

    - Make sure the Make My Public Profile Visible to Everyone radio button is selected. Under the radio button, make sure that the Posts & Activities box is checked.

    - Now, when you create your post, use the drop-down list at the bottom to set your post to Public.

  6. Make sure you interact positively with the people who’ve shared your content. These people are usually your most engaged readers and are most likely to amplify your message. Recognizing and celebrating them are great ways to build more engagement over time.