Agency Management
Learn the fundamentals of strategic planning within an
agency and learn what actions are needed to achieve growth.
In the CIC Agency Management course, you will learn how to
apply the management theories, methods, and procedures necessary to operate a
successful insurance agency. Leave the class prepared to implement strategies
designed to increase agency profitability.
Updated and revised 2-day course.
Strategic Planning (4 hours)
What does it take to have a thriving agency? The answer is
strategic planning, actions aimed toward agency profitability. Learn about
change-management processes, establishing actionable goals, identifying
appropriate insurance markets, and conducting essential analyses. Use tools
that measure an agency’s financial health, including examinations of cash flow,
budgets, income statements, and balance sheets — all of which provide the
insight required for making effective strategic decisions.
Agency Talent Management (4 hours)
Acquire the tools necessary to build and manage today’s
diverse workforce. Learn how to recruit, hire, and manage personnel who reflect
an agency’s culture and allow for a more productive and satisfying work
environment. Learn how to hire for success, including how to write position
descriptions, conduct interviews, train new employees, evaluate performance,
and manage separations.
Managing Agency Client Retention and Acquisition (2
hours)
Acquire and keep new clients and learn how to meet their
expectations. The information provided in this section will teach you how
value, vision, and mission statements shape your agency’s brand and help you
capture and keep clients. Learn how to market for success and maintain fruitful
client relationships. Discover how to determine the profitability of an
account.
Managing Agency Technology Utilization (3 hours)
Learn how to evaluate existing technologies to determine how
to effectively engage with clients and insurance companies. This section will
help you learn how to select and implement the tools and technology that
support your agency’s workflows, standards, and procedures — the foundations
for profitable growth.
Ethical Responsibility (3 hours)
Learn the relevance of professional ethics in the workplace
and the legal duties an ethical agent, agency, and insurance company are
responsible for. Understand how unfair trade practices influence ethical
behavior, and how missteps can lead to Errors and Omissions. This section will
provide you with the foundations of ethical behavior, steps in ethical
decision-making, and the process of establishing a Code of Ethics.
This designation is recommended for:
• Licensed agents, brokers, and adjusters
• Insurance professionals with at least two years of full-time insurance or risk management experience
• Full-time insurance faculty members who have taught for at least two years at an accredited college or university
Earning the Designation
You must successfully complete five CIC courses and pass five exams within five calendar years. To earn the designation, participants must score 70% or better on the two-hour, essay style exam.