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Inbound Marketing Ideas and Inspiration for Agencies

Tips, Tricks & How-Tos

  • How to Use Account Mapping to Build an Effective ABM Campaign

    2 days ago
    Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage.

  • The Plain English Guide to Return on Ad Spend (ROAS)

    2 days ago
    As a writer, I've never been very good at math. I know … shocking. Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
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